Insights
Turning enquiries into customers, explained.
Practical thinking on marketing, lead response and sales for businesses serving the over-50s.
Funeral plans
Why funeral plan leads don't always become sales
The five places funeral plan enquiries are usually lost between the lead form and the plan sold, and what providers can do about each one.
· 6 min read
Lead conversion
Why cost per lead is not the same as customer acquisition cost
Cost per lead measures your advertising. Customer acquisition cost measures your business. Here's why appointment-led companies should budget on the second.
· 5 min read
AI and automation
How to evaluate an AI lead response system responsibly
AI-assisted calling can stop new enquiries going cold. For businesses serving the over-50s, these are the questions to ask before you switch one on.
· 6 min read
Next step
Ready to turn more enquiries into customers?
Start with a growth consultation. We'll look at where your enquiries come from, what happens after they arrive, and whether our system is the right fit for your business.