Meet the founder
Sean Munn
Founder, Next Chapter Media
More than a decade spent on both sides of the enquiry: generating demand with websites, video and paid advertising, and turning it into revenue through telephone sales, qualified appointments and follow-up.
Why Sean started Next Chapter Media
Sean's career has kept returning to the same problem from different angles. Businesses spend money to create interest, then lose much of it between the enquiry and the sale: in slow first contact, in leads nobody qualified, in appointments that didn't happen, in follow-up that never came.
At My Lead Machine, the answer was to stop selling leads and deliver qualified appointments. At AI Video Systems, it was to join video-led advertising to response, booking and follow-up systems. Working on funeral-planning enquiries with Compare Funerals showed how much that matters when the buyer is over 50 and the decision is a significant, often family one.
Next Chapter Media is the result: one specialist agency for businesses that sell to the over-50s through a human conversation, taking responsibility from the first advert to the sale.
Businesses don't want more leads. They want more customers.
What he believes
- A lead is not the product. A qualified person with a genuine chance of becoming a customer is.
- Attention is only valuable when it becomes revenue.
- AI should make a business more responsive, not less human.
- The numbers that matter are the ones in your sales system, not just your ad account.
Career
The road to Next Chapter Media
Exposure, 2015–2017
Learning marketing from the customer backwards
Websites, SEO, video, social and paid ads for local businesses, from fish and chip shops to shooting ranges. The lesson that stuck: the website was never the outcome. Footfall was.
Telecoms sales, 2017–2020
Selling on the phone
B2B telecoms sales, including at Onecom: qualification and needs-analysis calls with decision-makers, working to sales targets, managing a pipeline. Learning first-hand what makes a sales conversation worth having.
My Lead Machine, 2020–2022
Better leads, not more leads
Co-founded an appointment-setting business for mortgage brokers. Brokers didn't want more leads; they were tired of bad ones. So the business vetted every enquiry and delivered pre-qualified appointments instead.
Organic Prospecting Systems, 2022–2024
Building appointment-setting teams
Founded a client-acquisition company that recruited, trained and managed sales development teams, combining outreach, calls, follow-up and conversion funnels to book qualified sales appointments for agencies and service businesses.
Web3, 2024–2025
Attention at scale
Led go-to-market, positioning and community growth for a Web3 project, then business development for crypto projects. A lesson in how content and community compound.
AI Video Systems, present
Joining attention to revenue
Founded AI Video Systems to combine AI video and Meta advertising with the qualification, follow-up and appointment systems he had been building for years. Including funeral-planning work with Compare Funerals.
Next step
Talk to Sean about your enquiries.
Start with a growth consultation. We'll look at where your enquiries come from, what happens after they arrive, and whether our system is the right fit for your business.